Happy Veterans Day 2025

Sales Focus - Does your sales team call on virtually any customer using a shotgun approach? There may be thousands of potential customers to engage; however, you have limited time and resources to sell and deliver your products and services. Therefore, it is critical to identify the right mix of target customers where you have the greatest chance for success. Then you can focus your commercial engine on the best-fit customers.

As companies grow and evolve, often the commercial function is the last to receive attention. Whether you are scaling or repositioning your sales and marketing organization, there is a lot to consider and it can be overwhelming. Tiger Consulting takes a comprehensive approach to building high-performing sales teams, developing and implementing impactful go-to-market strategies and tactics, transforming the commercial engine, and turning sales and marketing into a competitive advantage.

Whether you are a private owner, private equity, Board Member, Chief Executive Officer, Chief Operating Officer, President, a Sales or a Marketing leader, you need to get the most out of your sales and marketing organization. As you evaluate your team’s performance, you might ask yourself the following questions.

Tiger Consulting is a management consulting firm that helps companies to deliver aggressive growth results by identifying and capitalizing on the best growth opportunities and transforming organizations by implementing sales performance and strategic marketing best practices. We are known as The Sales & Marketing Transformation Architect™. We can develop and implement a comprehensive transformation plan, specific change initiatives, or we can provide interim or fractional leadership to fill any sales and marketing needs.

Our client, Express Energy Services (now Butch’s Inc.), provided drilling, completion and abandonment services across many United States markets. At the time of this project, they had strengthened their operational performance, their safety performance, and their portfolio of services. The company was poised for the next phase of growth and company executives wanted to transform and professionalize the sales and marketing function, achieve aggressive growth objectives, and prepare the company for sale.

Our client, Ranger Energy Services, provides mobile rigs to perform maintenance and workover services, completion drillout services, and abandonment services of oil and gas wells across many United States land markets. At the time of this project, they had recently merged several privately held companies into one, and they had recently made an initial public offering of stock. The company was poised for the next phase of growth and company executives wanted to develop a Go-To-Market Playbook with strategies and tactics to guide their commercialization activities.