Our client, Express Energy Services (now Butch’s Inc.), provided drilling, completion and abandonment services across many United States markets. At the time of this project, they had strengthened their operational performance, their safety performance, and their portfolio of services. The company was poised for the next phase of growth and company executives wanted to transform and professionalize the sales and marketing function, achieve aggressive growth objectives, and prepare the company for sale. This project involved developing an overarching sales transformation plan, segmenting their customer base, restructuring and creating an account management team, and implementing best practices for strategic account growth.

Our client, Ranger Energy Services, provides mobile rigs to perform maintenance and workover services, completion drillout services, and abandonment services of oil and gas wells across many United States land markets. At the time of this project, they had recently merged several privately held companies into one, and they had recently made an initial public offering of stock. The company was poised for the next phase of growth and company executives wanted to develop a Go To Market Strategy & Playbook with tactics to guide their commercialization activities.