Solutions

WE HELP OUR CLIENTS TO GROW THEIR LONG-TERM SALES REVENUE, MARKET SHARE, AND PROFITABILITY BY OPTIMIZING THEIR SALES AND MARKETING PERFORMANCE

Our deep functional expertise and comprehensive solutions in sales and marketing enable us to build high-performing sales organizations, powerful go-to-market strategies, differentiated products and services, and brands to achieve sustainable, organic and inorganic growth. We have experience with public and privately owned, entrepreneurial, and industrial companies.

Sales Solutions

CREATE OR TRANSFORM UNDERPERFORMING SALES ORGANIZATIONS INTO HIGH-PERFORMING, ACCOUNTABLE TEAMS WITH LEADERSHIP, FOCUS, STRUCTURE, COACHING, AND MEASURABLE OUTCOMES

Tiger Consulting brings decades of sales leadership and operational expertise to build teams, expand sales funnels, and drive revenue. We assess gaps, develop transformation plans, and implement tools, processes, and systems that generate predictable, sustainable sales growth.

SALES SOLUTIONS BREAKDOWN

Sales Leadership

Provide interim or fractional executive leadership to create, scale, or turnaround sales organizations.

  • Interim or Fractional CCO, CSO

Interim or Fractional CCO, CSO – Provide interim or fractional executive commercial or sales leadership to create new sales teams, to transform and scale existing sales teams, or to focus and turnaround underperforming sales teams.

Sales EXCELLENCE

Assess performance gaps and implement plans to build a high-performing sales team.

  • Performance Gap Analysis
  • Sales Maturity Transformation Plan
  • High-Performing Team Development

Performance Gap Analysis – Evaluate current sales team capabilities, tools, and workflows against industry best practices.

Sales Maturity Transformation Plan – Design a phased roadmap to elevate sales function maturity over time.

High-Performing Team Development – Recruit, train, coach, incentivize, and structure talent to drive repeatable revenue growth.

Sales Strategy

Define go-to-market strategy and playbooks that focus resources on profitable target market segments

  • Go-To-Market Strategy and Playbook

Go-To-Market Strategy and Playbook – Define external market dynamics, internal strengths and weaknesses, and target customers. Develop strategies and tactics to pursue target vertical market segments, geographies, and customers including value proposition, operations, marketing, and sales playbooks.

sales Operations

Design and implement metrics, processes, tools, and systems that drive sales performance and accountability.

  • Metrics, Goals, and Dashboards
  • Sales Forecast and Expense Budget
  • Sales Process
  • Task and Time Analysis
  • Sales Meetings
  • Proposal Process and Tools
  • MSA and Contract Management
  • Market Intelligence Data
  • Sales Technology

Metrics, Goals, and Dashboards – Establish performance KPI’s and build visibility with real-time sales reporting tools.

Sales Forecast and Expense Budget – Plan revenue targets and associated expense with accuracy and accountability.

Sales Process – Define a dynamic sales process to meet the changing dynamics of buyers and maximize conversion.

Task and Time Analysis – Identify where sales team members currently spend their time with a detailed task map. Then replace low-impact sales activities with high-impact sales activities.

Sales Meetings – Design high-impact meeting structure with a periodic cadence to drive alignment and accountability.

Proposal Process and Tools – Define proposal processes, systems, and standardized content to improve professionalism and win rates.

MSA and Contract Management – Define MSA/contract processes, systems, and standard documents to minimize risk and maximize efficiency.

Market Intelligence Data – Equip teams with external insights and account performance to support target account strategies.

Sales Technology – Modernize your sales stack with software platforms such as CRM and sales automation to support sales strategies, objectives, and customer engagement.

INSIDE SALES

Build scalable inside sales programs for outreach, lead generation, and account nurturing.

  • Value Proposition
  • Sales Content and Insights
  • Digital and Social Sales
  • Account Based Marketing
  • Inside Sales Development
  • Lead Generation

Value Proposition – Define a strong value proposition that makes your offering relevant, credible, and unique to your target market.

Sales Content and Insights – Equip your team with compelling, engaging, targeted sales assets and insights.

Digital and Social Sales – Use various social platforms to engage target buyer personas and influencers throughout the sales cycle.

Account Based Marketing – Focus and coordinate sales and marketing efforts on your highest-value target accounts.

Inside Sales Development – Build or optimize your inside sales team, processes, and systems to create and close more pipeline.

Lead Generation – Qualify and prioritize inbound leads and outbound prospects to consistently fill the top of your funnel.

OPPORTUNITY MANAGEMENT

Qualify, pursue, and manage sales opportunities through structured processes and funnel health tracking.

  • Qualify Sales Opportunities
  • Manage Opportunity Pursuit
  • Sales Funnel Management
  • Opportunity Action Planning

Qualify Sales Opportunities – Implement criteria to systematically assess and prioritize opportunities based on your ideal customer criteria and their need, budget, authority, and timing.

Manage Opportunity Pursuit – Coordinate pursuit activities to maximize your win rate.

Sales Funnel Management – Conduct periodic sales funnel reviews to establish a cadence of accountability, to evaluate the health of various sales funnels, and to coach specific opportunities.

Opportunity Action Planning – Develop playbooks to advance and successfully close high-value opportunities faster.

SALES TEAM MANAGEMENT

Structure, train, coach, and develop high-performing sales teams with defined roles, accountability, and culture.

  • Organizational Structure and Coverage
  • Sales Culture
  • Sales Roles
  • Sales Talent Assessment
  • Performance Management
  • Recruitment
  • Onboarding
  • Competency Development Plan
  • Training and Development
  • Sales Management
  • Sales Coaching
  • Compensation and Rewards
  • Retention and Succession Planning

Organizational Structure and Coverage – Define team structure, roles, responsibilities, and territories for optimal target market coverage.

Sales Culture – Build a sales culture that is aligned with corporate culture, that is performance-driven, and that supports excellence. It should include clear KPIs, and a cadence of accountability.

Sales Roles – Define the roles that are required to achieve the sales strategy. Then develop a job profile for each that includes responsibilities, training/experience requirements, and competencies.

Sales Talent Assessment – Develop a performance vs potential assessment grid for each role and apply them to assess each member of the sales team.

Performance Management – Develop a performance review for each role. Assess each sales team member 1-2 times per year and develop performance improvement plans for underperformers.

Recruitment – Develop a behavior-based interview guide for each role. Use these to evaluate all candidates and to guide the selection process.

Onboarding – Develop a structured onboarding plan to accelerate knowledge and performance ramp-up time for each sales role.

Competency Development Plan – Build a structured plan to develop critical technical and sales competencies across the sales function.

Training and Development – Build in-person and on-demand training programs to develop the technical and sales competencies required across the sales function.

Sales Management – Develop a sales management job profile, interview guide, onboarding plan, and performance assessment. Then train managers in the sales process, methodology, and competencies required to lead and motivate a successful team.

Sales Coaching – Build a sales coaching system and make coaching a priority to improve sales rep performance and growth.

Compensation and Rewards – Design a sales compensation plan for each role that is aligned with the sales strategy to motivate desired performance and behaviors.

Retention and Succession Planning – Design rewards to motivate and retain high performers. Also use the sales talent assessment to identify and develop future sales managers.

CUSTOMER ENGAGEMENT

Segment and identify target customers, map personas, implement various roles for customer engagement, and manage strategic accounts to maximize long-term value.

  • Ideal Customer Criteria
  • Customer Segmentation
  • Buyer Personas
  • Strategic Account Management
  • Field, City, Technical, and Inside Sales
  • Call Planning
  • Channel Partner Program

Ideal Customer Criteria – Define the demographic and psychographic characteristics of potential customers that align with your culture and value proposition.

Customer Segmentation – Segment customers using the ideal customer criteria composite score and select the best-fit target customers to tailor engagement.

Buyer Personas – Develop profiles for each of your key buyers and influencers including their priorities, challenges, and decision-making criteria. These will enable you to optimize your engagement strategy and to create content that resonates with buyers.

Strategic Account Management – Develop a team of account managers and implement tools and processes to focus on growing revenue, market share, and profitability with major accounts.

Field, City, Technical, and Inside Sales – Determine which sales roles will be required to effectively engage your target customers and key buyer personas and to implement your sales strategy.

Call Planning – Develop a tactical plan of engagement to identify the participants, their positions, our strengths, and our desired outcome for critical customer meetings.

Channel Partner Program – Determine if your sales strategy can benefit from adding channel partners. If so, identify the best-fit partners and arm them to be an extension of your sales team.

Marketing Solutions

POWERFUL GO-TO-MARKET STRATEGIES AND BRAND SYSTEMS THAT ALIGN PRODUCT, PRICING, POSITIONING, AND PROMOTION WITH BUSINESS OBJECTIVES

We create strategies and tactics that elevate brand performance and value proposition, guide product direction, and identify the best opportunities for growth. From portfolio planning to pricing models, from culture to digital marketing, Tiger Consulting aligns every element of your marketing engine to your sales goals.

MARKETING SOLUTIONS BREAKDOWN

Marketing Leadership

Provide interim or fractional executive leadership to create, scale, or turnaround marketing organizations and brands.

  • Interim or Fractional CMO

Interim or Fractional CMO – Provide interim or fractional executive marketing leadership to implement go-to-market strategies and tactics, create or transform marketing teams, build or improve brands, portfolios, pricing models, value proposition, positioning, and culture.

Marketing Excellence

Assess performance gaps and implement plans to build a high-performing marketing team.

  • Performance Gap Analysis
  • Marketing Maturity Transformation Plan
  • Build a High-Performing Team

Performance Gap Analysis – Evaluate current marketing team capabilities, tools, and workflows against industry best practices.

Marketing Maturity Transformation Plan – Design a phased roadmap to elevate marketing function maturity over time.

High-Performing Team Development – Define structure and roles, hire talent, train and coach your team for modern marketing execution.

MARKETING STRATEGY

Perform market research and analysis, then define go-to-market strategy and playbooks that focus resources on profitable target market segments.

  • Market Research and Analysis
  • Go-To-Market Strategy and Playbook

Market Research and Analysis – Identify market trends, competitors, and opportunities through structured analysis.

Go-To-Market Strategy and Playbook – Define external market dynamics, internal strengths and weaknesses, and target customers. Develop strategies and tactics to pursue target vertical market segments, geographies, and customers including value proposition, operations, marketing, and sales playbooks.

MARKETING COMMUNICATIONS

Create and execute promotional messaging across platforms to support brand awareness, positioning, and demand generation.

  • Brand Development Strategy
  • Communications Strategy and Plan
  • Sales Collateral
  • Photography/Video/Animation
  • Website, SEO, SEM, Blog, Social Media
  • Success Stories, Company Profiles, White Papers
  • Presentations
  • E-mail/Direct Mail
  • Press Releases
  • Trade Shows/Events
  • Advertisements, Blog, Newsletter, Webinar
  • Campaigns
  • Lead Generation
  • Marketing Automation
  • Net Promoter Score

Brand Development Strategy – Define a long-term strategy to build your brand’s unique and differentiated identity, aligned with company culture, to achieve corporate objectives.

Communications Strategy and Plan – Develop strategy with objectives, target audiences, and key messages. Then develop a plan with specific tactics, messaging, channels, and a calendar.

Sales Collateral – Produce professional, targeted, print and digital materials that support sales conversations.

Photography/Video/Animation – Create compelling visuals that elevate your brand presence and clarify capabilities.

Website, SEO, SEM, Blog, Social Media – Drive traffic and engagement through integrated digital marketing.

Success Stories, Company Profiles, White Papers – Build authority and trust with proof of performance content.

Presentations – Design persuasive, branded slide decks for clients and internal teams.

E-mail/Direct Mail – Run targeted campaigns to engage prospects and re-engage clients.

Press Releases – Announce news and milestones with clear media communications.

Trade Shows/Events – Maximize exposure with aligned branding, materials, and follow-up plans.

Advertisements, Blog, Newsletter, Webinar – Create an integrated content calendar to attract and nurture leads.

Campaigns – Launch omnichannel marketing campaigns focused on target market segments and customers.

Lead Generation – Build brand awareness and top of funnel pipeline through targeted demand creation and inbound strategy.

Marketing Automation – Use software to create workflows, campaigns, and tasks to streamline lead scoring and nurturing.

Net Promoter Score – Track customer loyalty by measuring the likelihood of customers recommending your company to others.

Portfolio Management

Assess, refine, or expand product and service offering to support growth, differentiation, and profitability.

  • Portfolio Assessment
  • Portfolio Pricing
  • Gap Analysis
  • Technology Roadmap
  • Core Portfolio Definition
  • Portfolio Divestiture/Acquisition
  • Product Development Process
  • Product Launch/Commercialization

Portfolio Assessment – Evaluate how your product and service mix is positioned and aligns with customer needs.

Portfolio Pricing – Define pricing strategies for portfolio products and services to reflect value, and profitability goals.

Gap Analysis – Identify potential gaps in your portfolio based on market demand.

Technology Roadmap – Plan to develop or acquire technologies to meet evolving customer needs and market shifts.

Core Portfolio Definition – Identify the core products and services that drive revenue growth and profitability.

Portfolio Divestiture/Acquisition – Exit or expand lines strategically to strengthen positioning and fuel expansion.

Product Development Process – Design a consistent process from concept to launch to maximize efficiency and time to market.

Product Launch/Commercialization – Develop product commercialization plans to launch new offerings into the market with integrated messaging and go-to-market tactics.

 

Pricing Management

Develop pricing strategies and tools that reflect value and support financial goals.

  • Value Proposition
  • Pricing Strategy
  • Price Book Development
  • Pricing Structure
  • Pricing Analytics
  • Profitability Analysis
  • Industry Pricing Trends

Value Proposition – Ensure pricing is supported by clearly differentiated and communicated value delivered to customers.

Pricing Strategy – Design a pricing model including price positioning and segmentation that fits your market, strategy, and brand.

Price Book Development – Create standard price books and custom price books based on market segment, geography, and customer.

Pricing Structure – Establish pricing tiers, discounts, and logic across portfolio, considering perceived customer value and competition.

Pricing Analytics – Monitor pricing trends and performance to identify successful promotions or to make adjustments.

Profitability Analysis – Understand margins at the product, client, and deal level.

Industry Pricing Trends – Gather market intelligence and monitor industry pricing trends to benchmark, set market pricing, stay competitive and defensible.

CUSTOMER EXPERIENCE

Gather customer insight, implement consistent operational excellence, offer personalized services and memorable moments to create strong brand advocates.

  • Customer Insight
  • Operational Excellence
  • Personalized Service
  • Memorable Moments
  • Healthy Leadership Team

Customer Insight – Gather and analyze data to understand what your customers value and why they purchase from you.

Operational Excellence – Develop consistent operational excellence to earn your customer’s trust.

Personalized Service – Become proactive and customize service to develop a personal relationship with your customers.

Memorable Moments – Leverage what is unique about your offering to instill events or feelings into your process to give your customers a story they can share.

Healthy Leadership Team – Ensure alignment and trust within the leadership team to implement sustainable long-term change.

MARKETING TECHNOLOGY

Select, implement, and optimize your marketing technology stack used to create, execute, manage, orchestrate and measure the results of marketing activities.

  • Website Development
  • Contact Management
  • Customer Relationship Management (CRM)
  • Social Media
  • Marketing Automation
  • Marketing Analytics

Website Development – Design, create, and maintain clean, functional websites that inform and convert visitors into leads.

Contact Management – Collect, segment, and organize customer and lead data for targeted sales and marketing activities.

Customer Relationship Management – Choose and customize a CRM system that supports your sales and marketing processes.

Social Media – Create brand awareness and develop brand identity through consistent omnichannel social media engagement.

Marketing Automation – Use software to create workflows, campaigns, and tasks to streamline lead scoring and nurturing.

Marketing Analytics – Monitor the performance of website traffic and marketing campaigns across all channels to identify successful promotions and make adjustments.

Private Equity Solutions

PARTNER WITH A PROVEN LEADER TO SCALE PORTFOLIO COMPANIES, DRIVE ENTERPRISE VALUE, AND LEAD COMPLEX CHANGE WITH CONFIDENCE

Tiger Consulting supports portfolio companies with fractional leadership, value creation planning, commercial performance, organizational transformation, culture development, and post-acquisition integration. Our executive-level experience and industrial insight help teams focus, align, accelerate, and maximize their growth potential.

PRIVATE EQUITY SOLUTIONS BREAKDOWN

Executive Leadership

Step into C-suite or board-level roles to guide portfolio companies through transition.

Interim, fractional CCO/CSO/CMO – Step into executive roles to guide growth and stabilize operations.

Board Member Services – Provide advisory support and governance expertise to portfolio companies.

VAlue CREATION STRATEGY

Design and execute strategies to accelerate revenue, margin, and enterprise value growth.

Revenue and Margin Growth – Develop and implement a plan that lifts top-line and bottom-line performance.

Brand Development – Develop, unify, or strengthen brand positioning and brand equity across portfolio companies.

Sales and Marketing

Modernize and align sales and marketing to prepare for growth or acquisition.

Transform functions for scale, profitability, efficiency, effectiveness, and long-term value creation.

Organizational Change

Lead internal transformation by aligning structure, people, processes, and systems to new goals.

Develop, implement, and drive adoption of new structures, processes, systems, and culture with clarity and speed.

Culture Development

Define or refine vision, values, and behaviors to shape strong organizational culture.

Develop cultural focus elements (Purpose, Vision, Mission, Values, Behaviors, Awards) and build cultural alignment that supports engagement, retention, and leadership goals.

MERGERS AND ACQUISITIONS

Support acquisition and integration with structure, planning, and executive guidance.

Evaluate potential acquisitions, mergers, and divestitures. Integrate operations, people, culture, processes, and systems. Enable teams to unite and thrive to maximize value after transitions.

Sustainability Management

Create and implement ESG programs and reporting aligned with stakeholder expectations.

Build Sustainability Management Systems – Create formal ESG programs aligned with stakeholder expectations.

Publish Sustainability Annual Report – Communicate your commitment and progress to stakeholders.

 

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